AZIO
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About

The people behind the range.

AZIO is run by the two people who started it and delivers nationwide. Every photograph of the range is taken on the people below.

How it started

Two friends and a white tee.

AZIO started with a white tee neither of its founders could find. Sean had moved down from Pretoria and Antimo up from Durban, and the two met through friends in Johannesburg who kept noticing they dressed alike.

Both wanted the same thing: clothes that look considered without shouting about it. Plain pieces that fit properly and hold their shape, priced for people their own age. They kept finding one or the other and never both.

So they drew up their own. The first run was a handful of tees passed around between friends, photographed by Antimo on whoever was free that weekend. People started asking where to buy them before there was anywhere to buy them.

That was the start of AZIO. The range is still small on purpose, with twelve pieces all in stock, and every one of them is photographed on the people further down this page.

The founders

Sean and Antimo.

Sean and Antimo sitting side by side on a leather sofa
  • Sean at a wooden table on a sunlit porch, in a white tee

    CEO

    Sean

    Sean is from Pretoria and runs the business behind the range, from how many of each piece gets made to how it reaches your door.

  • Antimo on a cream armchair indoors, in a white tee and light wash jeans

    CMO

    Antimo

    Antimo grew up in Durban and spent those years behind a camera, shooting friends on the beachfront long before there was anything to sell. Antimo now looks after how AZIO is seen, from the shoots on this site to the people chosen to wear the clothes in them.

The models

The four people in the shoot.

View lookbook

Marketing

The marketing crew.

Twelve pieces. Cut in small runs.

Shop the range